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Digital Strategy of Procter & Gamble: Becoming More Agile and Efficient
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Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. Chat with us ![]() Please leave your feedback ![]() |
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ExcerptsGlobal Business Services Division
For each of the processes the interval between the time the data flowed in and the time it was acted upon was calculated. Utilizing behavioral forecasting models technologies, it was established that the speed of taking decisions could be enhanced and the time lag in implementation was condensed. The goal was to operate the business in real-time and enable information access to everyone simultaneously... P&G's Technological Innovations
Business Sphere Digitizing Internal CollaborationsP&G wanted to cut down on the long-distance travel of its managers in order to curtail expenses. It also did not want to lose out on the benefits of live partnerships which were essential for innovation. In 2007, it opted for telepresence technology which allowed employees to reach out to one another from faraway places, through exclusively constructed studios that employed giant-sized high-clarity visual screens and state-of-the-art sound systems...
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